Good to great

Good to Great by Jim Collins examines why some companies make the leap from solid performance to sustained excellence while others never do. Drawing on a research project that compared companies that transitioned to lasting superior results with those that did not, Collins sets out a framework of concepts and disciplined habits that distinguish the leaders from the rest.

The book is written for business leaders, managers, and anyone responsible for steering an organisation, whether a large corporation, a small firm, or a non-profit. Readers who want practical, evidence-based ideas about leadership, culture, and long-term strategy will find its ideas applicable across many settings.

Collins presents his findings in accessible language, using clear examples and memorable concepts to help readers think about what it takes to build an enduring organisation. It is a book for those who want to understand how good enterprises can become truly great ones.